The Jordan Inbound Tour Operators Association (JITOA), in collaboration with the Employment-Oriented MSME Promotion Project (MSME) implemented by GIZ on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ), proudly launched the JITOA Tourism Experiences Digital Platform. The launch ceremony took place yesterday at the Fairmont Hotel in Amman.

The platform serves as a comprehensive database of tourism experiences, featuring a wide range of service providers, experiences, and initiatives from across Jordan. It aims to help inbound tour operators discover diverse experiences and incorporate them into their organized travel programs. At the same time, it provides service providers with the opportunity to increase demand for their offerings and benefit from indirect B2B sales through tour operators.

The event was attended by representatives from the MSME Project, members of the JITOA Board of Directors, and numerous JITOA members, including inbound tour operators, service providers, and experience providers who will directly benefit from this innovative platform.

This initiative reflects JITOA’s commitment to enhancing inbound tourism in Jordan and supporting sustainable growth in the sector by connecting operators with high-quality, authentic tourism experiences across the country.