The Jordanian Association for Inbound Tourism JITOA, organized a Power Breakfast Event under the patronage of His Excellency the Minister of Tourism and Antiquities, Mr. Makram Al-Qaisi, His Excellency Mr. Nayef Al-Fayez, Chairman of the Aqaba Special Economic Zone Authority, and His Excellency Dr. Fares Breizat, Chairman of the Petra Development and Tourism Authority. Dr. AbdulRazzaq Arabiyyat, Director of Jordan Tourism Board, attended the event, too. The event took place on Sunday, December 10, 2023, at the Intercontinental Hotel in Amman and was attended by many inbound tourism companies, hotels, and stakeholders in the tourism sector.

During the event, the attendees discussed action plans for inbound tourism in the coming years, focusing on the Golden Triangle. They also discussed the current tourism situation in light of regional developments. Mrs. Ghada Iskandar Al-Najjar, Chairman of the Jordanian Association for Inbound Tourism, gave a welcoming speech, emphasizing the importance of collaboration between the public and private sectors. Al Najjar stressed the need to work hand in hand with all stakeholders to implement the national tourism strategy for 2021/2025.