The Jordan Inbound Tour Operators Association (JITOA) recently met with the project team of the "ReTour – Interreg NEXT MED Project" to advance a multinational initiative dedicated to developing an innovative tourism platform and digital Hub. This collaborative project brings together nine institutions from six countries—including Jordan, Lebanon, Turkey, Cyprus, and Greece—to accelerate digital readiness and strengthen the resilience of tourism MSMEs across the Mediterranean.

To ensure that upcoming tools, international networking opportunities, and capacity-building activities align perfectly with industry realities, JITOA is inviting its members to participate in a specialized survey. The feedback gathered will directly help shape the project's outcomes to meet the actual operational needs of local operators.