The session served as a strategic platform for tour operators to voice their observations regarding the impact of the prevailing regional circumstances on the tourism sector. JITOA’s Board of Directors emphasized its commitment to acting as a bridge between the private sector and official entities to ensure business continuity.

Key Outcomes of the Meeting:

• Direct Engagement: A comprehensive dialogue with tour operators to identify specific obstacles and mitigation strategies.

• Feedback Integration: All concerns and practical proposals were meticulously documented to be reviewed and presented as part of a collective advocacy plan.

• Sector Resilience: Discussions focused on maintaining Jordan’s competitive edge and reinforcing the Kingdom’s reputation as a reliable and welcoming destination.

JITOA remains dedicated to supporting its members through these evolving dynamics, working tirelessly to find sustainable solutions that safeguard the future of the inbound tourism industry in Jordan.