Under the patronage of Former Prime Minister and Chairman of the Tourism Economics Association, H.E. Dr. Omar Al-Razzaz, JITOA hosted its landmark "Power Breakfast" panel session at the Fairmont Hotel Amman. The event gathered a group of ministers, senators, and industry leaders to address the resilience of Jordan's tourism product.

Addressing the attendees, Dr. Al-Razzaz stated that despite exceptional regional circumstances, the sector has achieved a qualitative leap through public-private partnerships. He emphasized the critical need to diversify target source markets and heavily promote niche sectors, particularly medical and religious tourism, to secure sustainable growth.

The panel featured valuable insights from distinguished speakers:

H.E. Mr. Samer Al-Majali (Vice Chairman & CEO of Royal Jordanian)

H.E. Mr. Shaker Al Adwan (Deputy Chief Commissioner of PDTRA)

H.E. Mr. Shadi Al-Majali (Chief Commissioner of ASEZA)

JITOA Chairman Mr. Nabih Riyal opened the floor by stressing the vital importance of open dialogue during global shifting trends. Following this, Executive Director Ms. Lama Mahadeen presented a detailed overview of JITOA's recent operational milestones and outlined future roadmap strategies designed to open untapped international markets. The interactive Q&A session fostered a fruitful exchange of ideas, concluding with a unified consensus on the necessity of evolving our local tourism products to reposition the Kingdom prominently on the global tourism map.